Importance of Brand
Your brand is the name, sign, symbol or design, which identifies the goods and services you sell and differentiates you from other sellers.
A good brand will:
- Deliver your message clearly
- Connect you to potential customers
- Confirm your credibility
- Motivate them to buy
- Build loyalty to your product
As consumer choice increases it’s important to spend time building your brand. It is a promise to your customers. Developing a brand strategy is one of the most difficult steps in your marketing strategy, but it's a vital step in creating your company identity.
Here are some examples:
Your brand identity should be used every time you communicate with people throughout the life of your business.
Creating your brand strategy is easier if you follow these rules:
- Define the qualities of the products and services you offer.
- With the rest of your team, decide which core values of your company has.
- Be clear about the mission of your company.
- What is unique about your company?
- Who are your target customers, and why should people buy from you?
- Do you have a tagline? What message does your tagline send to potential customers?
- Use the above information to create a personality for your company that represents your products and services. What sort of character is it? What stands out? What key words describe the personality of your company: innovative, fun, energetic, or sophisticated?
- Develop your name, logo, and tagline. Your name represents the results of 1 to 6. Your logo is the symbol that serves as the face of your brand. Your tagline is the memorable phrase that provides consumers with a quick indication of your product and market position.
- Be creative - review the answers to the questions above and describe your company’s personality and character with words and symbols just as if you were writing a CV or painting a portrait.
Branding is an important part of the Marketing Mix and How to Get More of the Right Customers
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