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Importance of Brand

Your brand is the name, sign, symbol or design, which identifies the goods and services you sell and differentiates you from other sellers.
A good brand will:

  • Deliver your message clearly
  • Connect you to potential customers
  • Confirm your credibility
  • Motivate them to buy
  • Build loyalty to your product

As consumer choice increases it’s important to spend time building your brand. It is a promise to your customers. Developing a brand strategy is one of the most difficult steps in your marketing strategy, but it's a vital step in creating your company identity.

Here are some examples:

Your brand identity should be used every time you communicate with people throughout the life of your business.
Creating your brand strategy is easier if you follow these rules:

  1. Define the qualities of the products and services you offer.
  2. With the rest of your team, decide which core values of your company has.
  3. Be clear about the mission of your company.
  4. What is unique about your company?
  5. Who are your target customers, and why should people buy from you?
  6. Do you have a tagline? What message does your tagline send to potential customers?
  7. Use the above information to create a personality for your company that represents your products and services. What sort of character is it? What stands out? What key words describe the personality of your company: innovative, fun, energetic, or sophisticated?
  8. Develop your name, logo, and tagline. Your name represents the results of 1 to 6. Your logo is the symbol that serves as the face of your brand. Your tagline is the memorable phrase that provides consumers with a quick indication of your product and market position.
  9. Be creative - review the answers to the questions above and describe your company’s personality and character with words and symbols just as if you were writing a CV or painting a portrait.

Branding is an important part of the Marketing Mix and How to Get More of the Right Customers


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