LCR Capacitors
Business Planning and Strategy for Expansion
Name: LCR Capacitors Ltd Sector: Electronic Engineering Website: www.lcrcapacitors.co.uk Project Description Consultants Online have over 20 years experience helping manufacturing organisations to develop their strategy for expansion. For established companies it is important to identify those capabilities that create competitive advantage. Senior managers cannot provide resources to support every idea to grow the business - so attention must be focused on those competencies that develop key areas of expertise and are distictive to that company. These areas are where the most value is added to products, for example, at LCR it's the design of the electronic components and circuits.
A six month plan was agreed which included:
Project Results:
Quote:
“Consultants Online have really helped us to pull together a business plan and strategy for expansion – they have crossed the boundaries between grant aid and business support and led the way towards new markets and customers in Europe”
Jane BalzDirector, LCR Capacitors
Project Skills:
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![]() Tools and Techniques Used - Business Strategy / Marketing Plan A good business plan should clearly define the market you are in and the benefits of your product or service to your customers. It describes why people should buy from you.
These are the areas we suggest you think about and discuss with your team: 1. What business are you in? - Positioning Statement. 2. Potential new services – how you will develop the company 3. Unique Features of your business 4. Background to sales situation – progress so far 5. Influencing factors outside the business (that affect the whole industry) Click here for a template. 6. Projected sales for the next 3 years – your best estimate 7. Evidence of demand – how do you know you can achieve your sales target?
8. Market segmentation – at least four different customer / product groups
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