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SWOT Analysis

What’s good and bad about your operation – and what trends can you take advantage of?


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SWOT Analysis is a simple tool for analysing your organisation's strengths and weaknesses, and the opportunities and threats in the external environment. It helps you build on your strengths, manage threats, and take advantage of new opportunities.


You can brainstorm a SWOT analysis at the beginning of your business plan, or use it to compare your operation to competitors.


SWOT Analysis Example


 SWOT Competition

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