Community Association Case Study
Marketing and Promotion Strategy
Name: Gilfach Goch Community Association Ltd. Sector: Social Enterprise Website: http://www.ggca.co.uk/ Project Description GGCA required assistance with their marketing and promotion strategy.
GreyMatter provided the industry and commercial expertise to help GGCA develop a structured marketing plan that made optimum use of the resources and funding available.
A structured plan was discussed which included:
Project Results:
Quote:
"The help from Mike is useful because a structured marketing plan will allow us to inform all members of Gilfach Goch and the surrounding area of the services and activities provided by Gilfach Goch Community Association in order to increase community participation." Michaela ThomasCommunities First Development Officer
Project Skills:
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Tools and Techniques Used - Business Strategy / Marketing Plan
1. What business are you in? - Positioning Statement. 2. Potential new services – how you will develop the company 3. Unique Features of your business 4. Background to sales situation – progress so far 5. Influencing factors outside the business (that affect the whole industry) Click here for a template. 6. Projected sales for the next 3 years – your best estimate 7. Evidence of demand – how do you know you can achieve your sales target? 8. Market segmentation – at least four different customer / product groups
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