Does Santa Have a Future?
A PESTLE analysis is a useful tool for understanding the ‘big picture’ of the environment in which Santa is operating. By using this he can ensure that his decisions are aligned positively with the forces of change that are affecting our world.
PESTLE analysis is done first to provide a context for SWOT analysis. SWOT analysis then interprets these findings to determine Santa’s strengths and weaknesses, and opportunities and threats.
Click here to see a SWOT analysis for Santa
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