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Test Your Idea

There are two components that are the absolute fundamentals of innovation:

1. Clear Product Definition

2. A Market Orientated Team

If you don’t have these then it’s more likely your product development will fail.

If you want to test this click << HERE >> and download the indicator chart. If you score less than 2 you need to think carefully about how to fill the gaps in your strategy.

What makes the difference between success and failure is shown in the following diagram:

If you score less than 2 - here are some actions you can take to improve the score. These activities are split between Wisdom, Culture and Reach – all of which are necessary for successful innovation:

• Innovation requires time - time to think, to experiment, time to talk about possibilities and ideas - have you allocated enough time to do this?
• You need to share your idea with people who can make it happen. Get a non-disclosure agreement, then pick the right people for your team.
• Appoint a Project Leader with the wisdom to manage people & ideas, who can inspire a shred vision.
• Team members need to know the goals, responsibilities, and performance expected from them.

• A successful innovation is a blend of people and processes - give an equal amount of time to both.
• Innovation means doing something that hasn't been done before, which implies risk. If there is no risk, there is no innovation.
• Innovation is driven by a market-orientated team built around a common objective and trust. Trust requires honesty and openness.
• Culture promotes the effective communication of and distribution of ideas.
• The whole team has to demonstrate their commitment.
• Communication is needed to discuss problems with the project, handle conflicts within the team as well as with third parties.
• Every team member has to be informed and involved in making decisions that affects the team.
• Incentives help to ensure a focused and dedicated team. It is important that the incentives are tied to the project’s success.

• Successful innovation requires new processes, time, energy, commitment and resources. Make sure you are prepared for this.
• Innovation requires communication of new information - between your network of customers, suppliers, and researchers.
• Reach is about getting ideas implemented. You will need a project plan.
• Customers have to be involved in the innovation process from the start.
• A communication system where team members, customers and suppliers can easily transfer knowledge between each other is a good way to improve the team's competence.

Success is defined by sales growth, a positive profit contribution after project costs, and the satisfaction of bringing something new into the world.Success is driven by a market orientated team with good knowledge of customer needs and preferences, and with clear aims and objectives. The team has shared vision and values and the commitment to commercialise a product with unique and highly visible benefits that has a high purchase importance for the customer. 


We provide a confidential 1 to 1 business coaching service. We get your business unstuck and get it going. Use our simple, proven business tools and techniques to improve performance and profit. We’ll help you set objectives and check your progress.

What our customers say

We have a proven track record with both large and small businesses across all industry sectors. We measure our performance, and have helped increase clients sales by over £5 million; “If you run a business and you have not spoken with Mike to see how he and his company may be able to assist your company, then, put simply, you must be mad!
Mike Hatherall, Director, Green Sky IT Management

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